At first we worked on a keyvisual that is closely connected to the NGO’s main logo. We went for a more compact and square visual to adapt more easily in social media. the rounded candle-badge gave it just enough twist to be recognized as something new but also Amnesty related.

The team of Amnesty worked hard on finding
and picking out topics from the report that I could turn into illustrations or social media posts.

In 2022 we illustrated about 20 of these points
to create infographics for instagram. I was a combination of drawings of hands and graphics, colored in Amnesty’s CI colors. We stuck to illustrated hands because they are so emotional and can tell a hole story – meaning you can talk only using your hands.